Creating Interest in CS

I have been telling people for years that the CS marketing campaign is broken.  We need to stop with the “we need more geeks in CS” campaigns.  The are clearly not working as that is not what students today are looking for.  We need to show students what you can do with CS and how you can make a difference as a Computer Scientist.  Boys and girls find this approach much more appealing and rewarding.  The article above is basically saying the same thing.